E-SIM PLATFORM
Simplifying global connectivity through a modern e-SIM and utility hub
The goal was to build a high-clarity E-sim hub that bridges the gap between global connectivity and an intuitive user experience. I focused on developing a responsive interface that remains visually consistent across themes, prioritizing effortless navigation and a layout that breathes.
Timeline
5 days
Problem / Solution
International travel usually comes with a frustrating trade-off: expensive roaming fees or the physical hassle of finding and swapping local SIM cards. This process is not only tedious but leaves users disconnected during critical transit moments. Most existing digital solutions only add to the stress with cluttered interfaces and technical jargon that makes "going digital" feel more complicated than the old way.
Comfort eliminates the physical SIM struggle through a "borderless" digital experience. I designed a streamlined landing page that allows travelers to secure global connectivity in seconds, without ever opening their SIM tray. By focusing on a "clarity-first" architecture, I translated a complex technical process into a simple, three-step journey. The result is a high-trust platform where users can choose a destination, select a plan, and stay connected
This category details the step-by-step approach taken during the project, including research, planning, design, development, testing, and optimization phases.
Research & Analysis
Reviewed top-performing property platforms to identify patterns in navigation, visual hierarchy, and interaction design.
Design Layout
Created a scalable grid system to ensure consistency across homepage, listings, and property detail pages.
Design System
Developed a cohesive color palette, typography, and reusable Framer components to support both dark and light themes.
Prototyping & Development
Built directly in Framer using responsive constraints and interactive scroll effects to enhance user immersion.
The final solution delivered a refined digital utility experience that merges technical efficiency with high-end design fidelity.
Clarity-First Navigation
Designed a streamlined 3-step activation flow that simplifies the e-SIM purchase process, removing the need for physical SIM swaps and reducing user friction.
Modular Component System
Built a scalable library of destination cards, service grids, and interactive FAQ blocks in Framer, ensuring a consistent brand identity that is easy to expand as the platform grows.
Performance-Driven Interactions
Implemented soft scroll transitions and responsive hover states that guide the user’s eye toward key actions, creating a high-trust environment for secure digital transactions.
The outcomes of this project highlight the shift from a complex utility service to a premium digital product, focusing on speed-to-market and user confidence.
Improved Conversions
By optimizing the destination selection and simplifying the checkout flow, I created a frictionless path to purchase that encourages immediate engagement from travelers.
Enhanced User Experience
The "no-swap" digital journey and modern interface reinforced brand trust, ensuring that a technical process like e-SIM activation feels accessible even to non-technical users.
Scalable Foundation
Built as a modular system in Framer, the platform provides a robust framework that allows Comfort to add new global destinations and services without compromising performance or design integrity.
