IT CONSULTING
Scalable digital infrastructure to drive business innovation
The goal was to develop a high-performance digital presence for an IT solutions firm, emphasizing technical expertise and business scalability, as seen on figma community.
Timeline
2 days of building this website on framer.
Background
Many IT and software consultancy websites suffer from "information overload," using dense technical language that alienates potential business partners. For WebTech, the challenge was to present high-level technical capabilities in a way that feels accessible, modern, and trust-inspiring to stakeholders.
I designed a streamlined, corporate-focused platform that prioritizes clarity and professional aesthetics. By organizing services into distinct, manageable categories and utilizing a high-contrast design system, I transformed the brand's digital footprint into a tool for client acquisition.
This category details the step-by-step approach taken during the project, including research, planning, design, development, testing, and optimization phases.
Research & Planning
I conducted a deep dive into the B2B technology sector, analyzing competitor landscapes to identify how top IT firms balance technical depth with user accessibility.
Design & Prototyping
I built a system that emphasizes structural clarity and corporate authority. It allows potential clients to quickly find relevant case studies and service specializations.
Implementation
Built core features including AI-powered forecasts, community-driven insights, and an adaptable design that elevated usability and feel.
Testing & Optimization
I performed cross-platform performance audits to ensure the site maintains enterprise-grade speed and responsiveness. Following initial reviews, I iteratively optimized the information architecture to decrease bounce rates and improve the path to the consultation booking page.
The solution was to build a reimagined weather experience that’s intuitive, beautiful, and community-infused. Key features include:
Enterprise-Grade Service Architecture
Clients see a structured service hierarchy that clearly articulates complex IT offerings—from software development to cloud consulting
Strategic Lead Generation
A seamless, conversion-focused user journey with integrated consultation booking and inquiry forms, reducing the friction between information gathering and client acquisition.
Scalable Design System
Modular component library in Framer that allows the WebTech team to rapidly deploy new case studies and service pages while maintaining a consistent, professional brand identity.
Here, the outcomes and achievements of the project are highlighted, including user feedback, adoption rates, and industry recognition.
Increased Lead Quality
By optimizing the service architecture and call-to-action placement, the platform saw a significant improvement in the quality of inbound inquiries and consultation bookings.
Elevated Brand Authority
The transition from a fragmented web presence to a cohesive, professional design system significantly reinforced client trust and stakeholder confidence in WebTech’s engineering expertise.
Enhanced Operational Efficiency
The modular Framer-based infrastructure allowed the internal team to manage and scale content updates independently, reducing the time-to-market for new service launches and case studies.
